Sarah Cate Scaduto

Story-driven campaign strategy for small teams and startups ready to scale.

Marketing that feels clear, connected, and consistent — finally.

Campaigns built for connection

Relationships are what turn early stage businesses from floundering to phenomenal. But turning those relationships into results takes more than content — it takes a cohesive story.I’m Sarah Cate, a creative campaign strategist specializing in story-driven email.I help small startups, boutique firms and private practices turn scattered marketing into a clear, repeatable system that builds trust and drives growth.After nearly a decade supporting multi-7-figure businesses and managing lists of 100,000+ contacts, I’ve seen how powerful it is when strategy, story, and systems finally align.Let’s make that happen for you.

What connected campaigns make possible

  • Clarity: A story that unites every touchpoint — website, social, podcast, email — around a single, compelling message.

  • Consistency: A structure and rhythm that make marketing sustainable instead of reactive.

  • Conversion: Campaigns and emails designed to guide your audience from awareness to action.

  • Confidence: A strategy that helps you show up with focus and ease — no more guessing, no more “What do we say this week?”

Ways to work together

Campaign Clarity Intensive

Get your message, audience, and marketing flow on the same page.A focused strategy engagement designed to bring clarity to your campaigns — what to say, where to say it, and how to make it all work together.

What’s Included:

  • A deep-dive strategy call (90–120 minutes)

  • A short discovery questionnaire to gather context and goals

  • A written campaign brief (storyline, audience, goals, key channels, next steps)

  • Optional 30-minute follow-up to refine and prioritize

Best for:Small startups, boutique firms, and private practices who need a clear campaign direction before investing time or money in execution.

Investment:One-time fee: $750–$1,500 (based on scope).

Get clarity, language, and a campaign roadmap you can actually act on.

Campaign Guidance Retainer

Ongoing strategy, creative direction, and accountability.Once you have clarity, this is how you keep your marketing on track — without doing it all yourself.
We meet regularly to shape campaign ideas, refine messages, and guide your team or partners as they execute.

What’s Included:

  • Two 60-minute strategy sessions per month

  • Creative direction and feedback on campaign assets (emails, content, or copy)

  • Data review + recommendations for improvement

  • Asynchronous voice or written feedback between calls

Best for:Firms with marketing activity already in motion who want consistency, direction, and someone to “see the whole picture.”

Investment:Monthly retainer: $1,500–$3,000 (based on volume and complexity).

Have a strategist in your corner — without adding another full-time hire.

Add-On:Implementation Support

Turn the strategy into action.If you’d like help overseeing execution, I can manage or collaborate with your existing creative team or trusted partners (writers, designers, or email specialists).

What’s Included:

  • Project management + quality oversight

  • Ensuring consistency across deliverables

  • Maintaining alignment with your campaign strategy

Investment:Monthly retainer: $3,000–$5,000

Get an extra pair of hands to make sure what’s built matches the vision.

My approach

Most businesses create content in fragments — a post here, a newsletter there — but without a clear throughline, even great ideas get lost.I design campaigns that tie everything together.
Email sits at the center of it all because it’s the only channel you truly own, the one place your message can build a real relationship instead of chasing an algorithm.Around that, we build the systems, stories, and sequences that make your marketing feel cohesive, not chaotic.

Let’s connect the dots.

Focus on your clients and I’ll focus on the campaigns that keep your marketing clear, consistent, and connected.

Ready to see what clear, focused campaigns can really do for your business?

Let's walk through a few questions about your business to understand your goals and tailor the perfect solution for you.